2016 Mobile Ad Summit
Friday
, 
June
 
10
 at 
2:30pm
 
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Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

CEO, CompanyName

12pm - 1pm

How to Build Schedule Blocks

C. Doe

05

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:00 PM

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Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

1pm

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Clear your calendar - It's going down! Bedford V2 kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

State of the Programmatic Industry 2016

Friday
, 
June
 
10
 at 
2:30pm
 
RSVPs Closed
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You're invited to:

State of the

Programmatic Industry 

 Radisson Blu Royal

Hotel, Brussels

June
 
10
 at 
2:30pm
 
RSVPs Closed
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GET INSIGHTS FROM INDUSTRY LEADERS

 

Uncover the latest trends in the programmatic industry and learn about the programmatic tools to thrive in 2016 and beyond. This half-day event offers you a great opportunity to expand your personal network and meet and exchange ideas with industry peers. Gather insights and ideas from the stage and from a network of decisionmakers and industry experts. The event is fully complementary to invited guests and their introducees.


#STATEOFPROGRAMMATIC2016

Main topics

01

Audiences are changing

the way they consume video

The shift of budgets across screens makes it now more than ever necessary to uncover the key to driving media consumption. Hear more about how consumer demand is driving programmatic growth.

02

How to boost performance with programmatic tools

Programmatic advertising refers to the automated sale of ad space – a process driven by an ecosystem of technology that sits between advertisers and publishers. Hear how industry experts are using this infrastructure to boost performance.

03

Challenges and opportunities in the programmatic industry

Concerns, such as quality of inventory and devaluation of inventory have been linked to programmatic for years. How do we go from quantity to quality within the programmatic media landscape?

04

Programmatic TV: Future or now, fiction or reality?

Programmatic TV and connected TV are buzzwords that we hear more and more about. What does the rise of connected TV means to publishers and broadcasters and  how can we capitalize on this emerging CTV market?

Programme & Speakers

#STATEOFPROGRAMMATIC2016


 The event is fully complementary to invited guests and their introducees. However, there is a maximum number of seats available, therefore please make sure you RSVP in time.

2:30-3:00 PM

Doors open - Welcome reception

Registration and complementary hot drinks, fresh juices, smoothies and sweet cakes. 

3:00-3:15 PM

Fireside chat on stage with Steve Swoboda

SpotX Founder, COO & CFO - Denver, United States

With more than 20 years of experience in corporate finance, operations and accounting, Steve oversees operational and financial activities for SpotX. Steve’s experience prior to founding SpotX includes founding Booyah Online Advertising and senior management positions at two other startup companies (Ereo, Inc. and ProSavvy, Inc.), serving as chief financial officer of iBelay LLC, a venture capital firm investing in seed stage companies, and public company experience as director of corporate development for MessageMedia, Inc. (acquired by DoubleClick). Steve began his career at Price Waterhouse LLP, where he gained extensive experience in domestic and international mergers and acquisitions, SEC reporting, and internal controls. Steve holds a bachelor’s degree in accounting from the University of Colorado and currently serves on the board of directors of the Alumni Association for the University of Colorado at Boulder.

3:15-3:30 PM

Regional trends by Elwin Gastelaars - Managing Director at SpotX BLX & Nordics

Elwin is the Managing Director of SpotX Benelux & Nordics and is responsible for growing SpotX businesses in these regions. He founded the SpotX office in Amsterdam in March 2015 and is now expanding to the Nordics. Prior to joining SpotX, Elwin started working for RTL Nederland in 2009 as Manager of Digital Trading and has since then worked in various business development and digital roles. He is fluent in several languages (Dutch, German and English) and holds a Bachelor’s degree in Economics & Business and a Master’s degree in Business Studies from the University of Amsterdam.

3:30-4:00 PM

From quantity to quality in programmatic video

By Lieselot Vandenbroucke & Pieter Jadoul - Pebble Media

 
Pebble Media

Pebble Media is an online advertising conglomeration, founded in 2009. In a short period of time Pebble grew out to be one of the largest Belgian saleshouses. With VRT and Telenet as shareholders and important partners like RTBF, Sanoma and Viacom, they can qualify themselves as a high quality network. Quality and innovation are fundamental within the company and drive their success. Innovation is constant and focussed towards market needs. Thanks to a partnership with the University of Antwerp, the Predicube story was invented, a new opportunity for media planning. This work was awarded with an AMMA for best direction and best innovation for Predicube.

 
Lieselot Vandenbroucke

Lieselot Vandenbroucke is Busines Development Manager at Pebble Media since the start of the company. She started working in the media sector, immediately after the completion of her studies in Communication Sciences, and finally joined the team of Pebble Media. During this journey, Lieselot has become a specialist in Media, CPM products, programmatic, RTB and performance.

 
Pieter Jadoul

Pieter Jadoul is Sales Director at Pebble Media. With years of experience within the media branche, he supports the Pebble Media team in his daily tasks, building on the future of Pebble.

4:00-4:30 PM

Challenges and opportunities in programmatic video

By Quinten Galle, Head of Video at Cadreon  

‘Quinten is passionate about how technical evolutions affect our media consumption, especially those on television and video. Having worked in the audiovisual department for five years managing tv budgets, Quinten swapped the GRP lingo for the impressions jargon two years ago when he started at the ad tech unit Cadreon. His initiate role was to create a full stack video offer to their clients, combining long tail and premium inventory on local news sites. Being at the forefront of programmatic video in Belgium, he witnessed the tremendous shift at the local publishers from traditional buys towards programmatic. In his current position, heading all video campaigns within IPG Mediabrands, his goal is to streamline all video campaigns, whether it is insertion order based, automated guaranteed or programmatic. "As both television and video are in full transition, we constantly need to redesign our organization to offer the best service possible to our clients".

4:30-5:00 PM

Debate on "the future of programmatic" with all speakers, incl. Charlotte van Coevorden, Business Development Manager Digital at Mediahuis 

Charlotte is responsible for developing digital business strategies for programmatic buying and other advertising revenu streams at Mediahuis Belgium. She has worked with leading news sites, such as Standaard.be, Nieuwsblad.be and Lavenir.net, and is currently also a board member and the Vice President at IAB Belgium. Before joining Mediahuis in 2011, Charlotte worked in various roles in interactive advertising and business development for Metro International and De Persgroep. Besides her interest in the digital media industry, Charlotte is also fan of contemporary and modern dance. She graduated in Film and Dance, and has been a professional dance and choreography instructor since then. Charlotte will be sharing her creative perspective and expertise in the debate about the future of programmatic video.

5:00-6:00PM

Network drinks and Canapés

Keep the conversation going, while enjoying complementary drinks and finger food.

Schedule Block #6

1pm

Schedule Item #1

Clear your calendar - It's going down! Bedford V2 kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

2pm

Schedule Item #2

Clear your calendar - It's going down! Bedford V2 kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

3pm

Schedule Item #3

Clear your calendar - It's going down! Bedford V2 kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Get insights from industry speakers

Uncover the latest trends in the programmatic industry and learn about the programmatic tools to thrive in 2016 and beyond. This half-day event offers you a great opportunity to expand your personal network and meet and exchange ideas with industry peers. Gather insights and ideas from the stage and from a network of decisionmakers and industry experts. The event is fully complementary to invited guests.

#STATEOFPROGRAMMATIC2016


 The event is fully complementary to invited guests and their introducees. However, there is a maximum number of seats available, therefore please make sure you RSVP in time.

#StateofProgrammaticVideo2016

Hosted by SpotX


Steve Swoboda

Founder, COO, CFO, SpotX

With more than 20 years of experience in corporate finance, operations and accounting, Steve oversees operational and financial activities for SpotX. 

Full Name

Company & Title

Description of person representing this event or brand. 

Full Name

Company & Title

Description of person representing this event or brand. 

Full Name

Company & Title

Description of person representing this event or brand. 

Schedule


2:30pm - 3pm

Reception 


3pm - 3:15pm

Kick off: Introduction to SpotX

Steve Swoboda

Co-founder, COO, CFO at SpotX

 

3:15pm - 3:30pm

How Consumer Demand is Driving Programmatic Growth

Elwin Gastelaars

Managing director at SpotX BLX

3:30pm - 4pm

From Quantity to Quality in Programmatic Buying

Mediahuis

4pm - 4:30pm

Programmatic TV:

Fiction or Reality, Future or Now?

Tube Mogul

4:30pm - 5pm

Interactive Session:

"..."


5pm - 5:15pm

Closing remarks


5:15pm - 6pm

Networking drinks and canapes



"Hear from industry experts how they use programmatic trading to drive their video, mobile and branded content strategies."

Rutger Maree

DIRECTOR DEMAND NEW MARKETS -

spotx Benelux & Nordics

"Clear your calendar - Learn about industry developments and trends you need to know to succeed in today's media landscape."

Govaert Plesman

Director Demand Facilitation - 

SpotX benelux & nordics

The 2016 State of Programmatic Video will take place at The Radisson Blu Royal Hotel, which is conveniently located in the heart of Brussels. Sign in at the registration desk and head up to the first floor. The event will be held in the Amsterdam/Luxembourg room. Make sure you don't miss out on the networking drinks and canapés afterwards in the Pebble Corner.

 

Click here for more info on how to get there.

Underground private parking available. 

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